Branding: The use of logos, symbols, or product design to promote consumer awareness of goods and services.
Advertising: The act or practice of calling public attention to one’s product or service with the intent to get customers to buy or take action.
This year more than ever, your customers want to spend their dollars on whatever will immediately create sales. They want an instant return on their investment. “Advertising” is a call to buy … and egrips® Non-Slip Strips© (ENSS) on a Custom Marketing Card is most effective when it is “advertising”.
The promotional products market is full of “branding”, aka items with logos on them, which influence but do not directly cause customers to buy. “Advertising” causes customers to buy and take action. Currently, companies are ready to stream 3 day coupons right across the screen of your phone. Why? To get sales … NOW!
ENNS have the cool factor, and it solves the problem most of us have … keeping your phone where you put it … no more sliding around!
Strips can provide phone numbers, addresses, web sites, and even loyalty programs right there on the phone. They are the closest thing a product can be that provides a call to action.
ENSStrips are available on a card printed front and back which tells customers why to buy along with featuring coupons, loyalty ards, discount codes for web purchases, and even sweepstakes contests. And any form of online registration required for becoming eligible or redemption provides your customer with even more data to further market his product to his customer or prospect.
Even the egrips® strip can be a recognized “coupon”, loyalty tag, or pass. And it can be even further personalized with variable data and a unique barcode which is able to be scanned. Now more than ever, egrips® Non-Slip Strips© are a great way to brand, and the BEST ADVERTISING PRODUCT in the promotional products market!!!!